Drive for thinness and pursuit of muscularitythe role of gender ideologies
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Universidad Nacional de Educación a Distancia
info
ISSN: 1657-9267
Year of publication: 2016
Volume: 15
Issue: 2
Pages: 353-360
Type: Article
More publications in: Universitas psychologica
Abstract
The female sociocultural beauty ideal is ultra-thin, while the male beauty ideal is related with a muscular body. In this paper it is argued that these differences may be explained by the gender ideology that men and women have. Data obtained from 615 female students (with a Body Mass Index between 18 and 30) revealed that participants high in a gender ideology scale reported greater drive for thinness and less pursuit of muscularity. In addition, women with low scores in a gender ideology scale showed the opposite pattern: high scores on pursuit of muscularity and low in drive for thinness. Finally, it is discussed why men and women adopt different strategies to deal with these beauty ideals.