TikTok video formats’ impact on user interaction–evidence from the Ocean Race
- Einsle,C.S.
- García-Fernández,J.
- Escalera Izquierdo,G.
ISSN: 2375-0480, 2375-0472
Year of publication: 2025
Volume: 30
Issue: 5
Pages: 956-970
Type: Article
Journal:
Managing Sport and Leisure