GREGORIO
ESCALERA IZQUIERDO
Profesor Contratado Doctor
Jerónimo
García Fernández
Publications by the researcher in collaboration with Jerónimo García Fernández (3)
2025
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TikTok video formats’ impact on user interaction–evidence from the Ocean Race
Managing Sport and Leisure, Vol. 30, Núm. 5, pp. 956-970
2024
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Triathlon posts on Instagram: What are the most engaging appeals for user interactions?
Cultura, ciencia y deporte, Vol. 19, Núm. 60
2023
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Social media hook sports events: a systematic review of engagement
Comunicación y sociedad = Communication & Society, Vol. 36, Núm. 3, pp. 133-151