Comparative values of variables related to brand logos

  1. De Marchis, G.P.
  2. Reales-Avilés, J.M.
  3. Rivero, M.P.
Journal:
Measuring Business Excellence

ISSN: 1368-3047

Year of publication: 2018

Volume: 22

Issue: 1

Pages: 75-87

Type: Article

DOI: 10.1108/MBE-12-2016-0062 GOOGLE SCHOLAR