Retweet if you please! Do news factors explain engagement?

  1. Manzanaro, L.
  2. Valor, C.
  3. Paredes-Gázquez, J.D.
Journal:
Journal of Marketing Communications

ISSN: 1466-4445,  1352-7266

Year of publication: 2018

Volume: 24

Issue: 4

Pages: 375-392

Type: Article

DOI: 10.1080/13527266.2018.1428818 GOOGLE SCHOLAR
Data source: Scopus