Percepciones sobre la responsabilidad social corporativa de las empresasrelación con las actitudes y conductas de sus clientes

  1. Sergio Antonio Pérez-Martínez 1
  2. Gabriela Topa 1
  1. 1 Universidad Nacional de Educación a Distancia (UNED), España
Revista:
Acción psicológica

ISSN: 1578-908X

Año de publicación: 2018

Volumen: 15

Número: 1

Páginas: 103-120

Tipo: Artículo

DOI: 10.5944/AP.15.1.22003 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Acción psicológica

Resumen

El presente estudio explora la relación entre las percepcio­nes de una muestra de clientes sobre la Responsabilidad Social Corporativa (RSC) de las empresas del IBEX 35 y sus actitudes y conductas. Las percepciones de los clientes sobre la RSC de las empresas del IBEX 35 se relacionan con el beneficio percibido, con el valor percibido de los servicios o productos de la empresa y con la intención de compra o adquisición futura del producto o servicio. La muestra ha estado formada por 1011 clientes de las empre­sas cotizantes en el IBEX 35. A partir de los resultados se afirma que las tres dimensiones de la RSC percibida por los clientes son diferentes entre sí, y que se relacionan po­sitiva y significativamente con el beneficio, el valor perci­bido y la intención de compra de los clientes. Las aporta­ciones de este estudio permitirán enlazar las actividades sociales de las empresas y el grado de motivación de los consumidores, relaciones éstas que se convierten en esen­ciales a la hora del diseño de los productos y / o servicios de las empresas.

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Fuente de los datos: Dialnet