Analysis of brand influence in the rockets and feathers effect using disaggregated data

  1. Palencia-González, F.J.
  2. Navío-Marco, J.
  3. Juberías-Cáceres, G.
Journal:
Research in International Business and Finance

ISSN: 0275-5319

Year of publication: 2020

Volume: 52

Type: Article

DOI: 10.1016/J.RIBAF.2019.101168 GOOGLE SCHOLAR
Data source: Scopus