Los nombres de lugar y las marcas de vino como fuente de información en los análisis comerciales del producto

Resumen

The toponymy can be used to reconstruct agrarian landscapes and identify changes in the economic orientation of the territory. However, its role in economic geography studies does not end there: there are processes for the appropriation of place names in the framework of a commercial activity. The wine sector stands out as a good example for the creation of Protected Designations of Origin (PDO), also, the use of toponymy in the brands to highlight their local origin. Unless it is a well-known or specified place, a place name can go unnoticed, mistaken for a name without a geographical reference. Therefore, the identification of the places present in the brands is complex. In order to highlight them, in this work we propose to look for correspondences between brands and place names by means of trigram analysis. To test this methodology, we have worked with the brands of the Aragonese PDOs present in the Peñín Guide (2017) and the place names of the Basic Geographic Gazetteer of Spain. Subsequently, the correspondences have been analyzed, verifying those which refer to farms with the owners of the wineries.