Estado islámico: la cultura corporativa del terrorismo. Nuevas narrativas y medios a la conquista de Internet

Abstract

After the capture of the Iraqi city of Mosul in June 2014, the Islamic State terrorist group became a global public enemy, but also a source of admiration for the jihadist world and fascination for the academic world for its new and bubbly forms of Communication. Through secular victimization rhetoric (sponsorship of jihad against the enemies of Islam and the Islamic community, plus unparalleled use of technology) the Islamic State entered the global geopolitical debate with a discourse that plays with the feelings of the followers of the religion of Allah and Muhammad. This paper examines, in addition to the exhaustive media coverage from which the terrorist group benefited, the modus operandi of its own media, its structure and how collective mobilization actions are put into practice between the group and its followers on the internet. No terrorist organization that emerged before the Islamic State managed to promote a media model so broad and sophisticated as theirs. This model allowed it to win the popularity race in the sphere of jihadism, which is nothing but the race of impact, influence and iconography, with a clear organization of the messages according to the target audience (according to their geographical, sectarian, cultural origin, etc.) and the segmentation tools offered by the network.