Social media hook sports eventsa systematic review of engagement

  1. Carmen-Sarah Einsle 1
  2. Gregorio Escalera-Izquierdo 1
  3. Jerónimo García-Fernández 2
  1. 1 Universidad Nacional de Educación a Distancia
    info

    Universidad Nacional de Educación a Distancia

    Madrid, España

    ROR https://ror.org/02msb5n36

  2. 2 Universidad de Sevilla
    info

    Universidad de Sevilla

    Sevilla, España

    ROR https://ror.org/03yxnpp24

Revista:
Comunicación y sociedad = Communication & Society

ISSN: 2386-7876

Ano de publicación: 2023

Volume: 36

Número: 3

Páxinas: 133-151

Tipo: Artigo

DOI: 10.15581/003.36.3.133-151 DIALNET GOOGLE SCHOLAR lock_openDadun editor

Outras publicacións en: Comunicación y sociedad = Communication & Society

Resumo

Social media are nowadays used in all sectors, and likewise frequently within the sports industry. However, there is a lack of studies that offer a holistic understanding of the phenomenon of social media engagement (SME) in this area. Thus, the main object of the present study was the elaboration of a systematic review of the existing literature of the past ten years about SME within the field of sports events. The study was carried out following the PRISMA guidelines. By searching the databases Web of Science, Scopus, ProQuest, and Academic Search Ultimate, we identified 208 studies. After screening and reviewing for eligibility, we finally included 28 articles in the present study. The methodologies, types of analysis applied, main objectives, and the results on SME of the articles included in the synthesis were systematically reviewed. The findings showed that only four articles had as a principal theme the SME. Social media offer a useful tool for engagement, but SME adopts must still gain greater recognition. The need to co-create with users and engage them on social media, due to the great utility of social media in this sector is highlighted based on the results. It was found that SME around sports events remains an emerging and still developing research field which presents a wide range of future research lines.

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