Lo oportuno del marketing en la actualidad
ISSN: 0212-4386
Year of publication: 2023
Issue: 182
Pages: 103-107
Type: Article
More publications in: Economistas
Abstract
This article aims to show the current environment and marketing opportunities; scientific discipline whose steps have been leaving their mark on the history of economics since the beginning of the 20th century and as a profession since commerce originated. The objective is to show those scenarios in which researchers and marketing professionals act so that, from now on, the reader knows where there is marketing and can recognize it. In all of these current environments we can find marketing actions developed with very different specific objectives, but with a single global vision: that of achieving the exchange in a satisfactory way, providing value for the parties that participate in said exchange.