Promoviendo la igualdad de género (ODS 5) a través de la ficción audiovisualEstudio de caso de la serie transmedia de fútbol femenino Irabazi Arte! y su impacto en la generación Alpha

  1. Junguitu-Angulo, Leire 1
  2. Osuna-Acedo, Sara 1
  1. 1 Universidad Nacional de Educación a Distancia
    info

    Universidad Nacional de Educación a Distancia

    Madrid, España

    ROR https://ror.org/02msb5n36

Journal:
VISUAL REVIEW: International Visual Culture Review / Revista Internacional de Cultura Visual

ISSN: 2695-9631

Year of publication: 2024

Issue Title: Special issue: "Audiovisual content in the new era of screens and mobile devices"

Volume: 16

Issue: 3

Type: Article

DOI: 10.62161/REVVISUAL.V16.5220 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: VISUAL REVIEW: International Visual Culture Review / Revista Internacional de Cultura Visual

Abstract

This research examines the second season of the transmedia children's series Irabazi Arte! in relation to promoting empowerment and gender equality (Sustainable Development Goal 5). Irabazi Arte!, broadcast on Basque public television (EITB), is produced entirely in Basque and its central storyline is women's football. Using a mixed methodology, it will be analysed if and how gender equality is promoted in its transmedia universe and if it has the potential to have an impact on its young audience. A quantitatively and qualitatively positive representation of SDG 5 is found. This transmedia narrative fits the characteristics of the Generation Alpha and contributes to the progress of gender equality through educommunication, promoting equality in the Generation Alpha

Data source: Dialnet