Driving students’ engagement and satisfaction in blended and online learning universities: Use of learner-generated media in business management subjects

  1. Navío-Marco, Julio 1
  2. Mendieta-Aragón, Adrián 1
  3. Fernández De Tejada Muñoz, Victoria 1
  4. Bautista-Cerro Ruiz, María José 1
  1. 1 Universidad Nacional de Educación a Distancia
    info

    Universidad Nacional de Educación a Distancia

    Madrid, España

    ROR https://ror.org/02msb5n36

Editor: e-cienciaDatos

Year of publication: 2024

Type: Dataset

CC BY-NC-ND 4.0

DOI: 10.21950/W3I4RD lock_openOpen access editor

Abstract

The use of student-generated digital content is still limited in business management subjects, especially in blended and online courses, and it is particularly under-researched. This project analyses the results of a teaching innovation project in a business management subject in a bachelor's degree at one of the largest hybrid universities in Europe. In the project, students are encouraged to be ‘instructors’, producing videos where they teach their classmates