Medios de comunicación en internet móvilla televisión como modelo aún pendiente de éxito

  1. Feijoo González, Claudio
  2. Gómez Barroso, José Luis
  3. Ramos Villaverde, Sergio
Journal:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Year of publication: 2010

Issue Title: Medios de comunicación en internet

Volume: 19

Issue: 6

Pages: 637-644

Type: Article

DOI: 10.3145/EPI.2010.NOV.10 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: El profesional de la información

Abstract

Market response to mobile television usage is quite modest in most European countries. No single reason explains this situation. On the contrary, a set of complex and interrelated causes can be found. On the supply side, the potential hurdles are in the technical (infrastructures, standards), economic (revenue models, content availability) and normative domains. On the demand side, companies must understand the (real) utility derived by consumers and the circumstances in which they intend to use the service. The conditions for mobile television success are, therefore, the research question of this paper. It is concluded that removal of these barriers, focus on the user (rather than on the product), and stronger institutional commitment are key factors for mobile television development.

Bibliographic References

  • Åkesson, Maria; Eriksson, Carina I. "The vision of ubiquitous media services: how close are we?". In: Human interface and the management of information. Interacting in information environments: Berlin/Heidelberg: Springer, 2007.
  • Bria, Aurelian; Kärrberg, Patrik; Andersson, Per. "TV in the mobile or TV for the mobile: challenges and changing value chains". Proc of Pimrc 2007. IEEE 18th Intl symp on personal, indoor and mobile radio communications, 2007.
  • Carlsson, Christer; Carlsson, Joanna; Puhakainen, Jussi; Walden, Pirkko. "Nice mobile services do not fly. Observations of mobile services and the Finnish consumers". eConference, eValues, 2006.
  • Carlsson, Christer; Walden, Pirkko. "Mobile TV - To live or die by content". Proc of Hicss 2007, 40th Annual Hawaii intl conf on system sciences, 2007.
  • Carlsson, Christer; Walden, Pirkko; Bowman, H. "Adoption of 3G+ services in Finland". Intl journal of mobile communications, 2006, v. 4, n. 4, pp. 348-361.
  • CMT (2010). Informe anual 2009. Barcelona: Comisión del Mercado de las Telecomunicaciones. http://www.cmt.es/es/publicaciones/anexos/20100705- IA09-CMT-INFORME-ANUAL-2009-SENCER-BAIXA.pdf
  • Chan-Olmsted, Sylvia M.; Lee, Sangwon; Heo, Jun. "Developing a mobile television market: lessons from the world's leading mobile economy - South Korea". En: 8th World media economics and management conf., 2008.
  • Choi, Jae Young; Koh, Daeyoung; Lee, Jongsu. "Ex-ante simulation of mobile TV market based on consumers' preference data". Technological forecasting and social change, 2008, v. 75, n. 7, pp. 1043-1053.
  • Datamonitor. The mobile broadcast TV market 2007. http://www.datamonitor. com/industries/research/?pid=BFTC1483
  • Feijóo, Claudio; Gómez-Barroso, José-Luis. "Factores clave en el acceso móvil a contenidos". El profesional de la información, 2009, mar.-abril, v. 18, n. 2, pp. 145-154.
  • Feijóo, Claudio; Gómez-Barroso, José-Luis; Martínez-Martínez, Inmaculada J. "Nuevas vías para la comunicación empresarial: publicidad en el móvil". El profesional de la información, 2010, v. 19, n. 2, pp. 140-148.
  • Feijóo, Claudio; Pascu, Corina; Misuraca, Gianluca; Lusoli, Wainer. "The next paradigm shift in the mobile ecosystem: mobile social computing and the increasing relevance of users". Communications & strategies, 2009, n. 75 (3rd quarter), pp. 57-78.
  • Fundación Telefónica. Informe de la sociedad de la información en España. Madrid, 2009. http://e-libros.fundacion. telefonica.com/sie09
  • García-García, Alberto; Vinader-Segura, Raquel; Albuin-Vences, Natalia. "Televisión tradicional y televisión móvil. Estrategias para contenidos televisivos en movilidad". Telos, 2010, n. 83, pp. 84-96.
  • Grivet, Vincent. "Business models in mobile TV". In: Paris Tech Telecom, 2009.
  • GSA. GSM/3G market update, 2010. http://www.gsacom.com/downloads/pdf/GSM- 3G-Market-Update.php4
  • Hämmäinen, Heikki. "Finland counting on DVB-H". Nordic and Baltic journal of information and communications technologies, 2007, v. 1, n. 1, pp. 12-15.
  • Holden, Windsor. Tuning in to mobile TV. Basingstoke, UK: Juniper Research, 2010. http://www.juniperresearch.com/shop/products/whitepaper/pdf/ JRL%20-%20MTV10%20%20White%20Paper%20-%20sec.pdf
  • Idate. Digiworld yearbook. The digital world's challenges. Montpellier, 2010.
  • Informa Telecoms and Media. Mobile social networking: communities and content on the move, 2008. http://isg-stage-nat.informa.com/marlin/30000001001/ DOWNLOAD/mar ketingid/20001626480/fileid/20001509146?proceed=true & Mar. EntityId=1231159648928&entHash=102b2b8ae1a
  • Jenson, Scott. "Default thinking: why mobile services are setup to fail". In: R. Harper, Palen, L., Taylor, A. (Ed.), The inside text: social, cultural and design perspectives on SMS, Springer, 2005.
  • Jung, Yoonhyuk; Pérez-Mira, Begoña; Wiley-Patton, Sonja. "Consumer adoption of mobile TV: Examining psychological flow and media content". Computers in human behavior, 2009, v. 25, n. 1, pp. 123-129.
  • Loebbecke, Claudia; Huyskens, Claudio; Jarvenpaa, Sirkka L. "Adoption of mobile TV services among early users: Convergence of familiar technologies and emergence of technology induced paradoxes". In: Proc of ICMB '08. 7th Intl Conf on Mobile Business, Barcelona, 2008.
  • Nicolajsen, Hanne W.; Sørensen, Lene T. "User as innovators - user needs for future converged mobile media services". In: Proc of the 32nd Information systems research seminar in Scandinavia, 2009.
  • Ramos-Villaverde, Sergio; Pérez, Jorge; Mascarell, Borja. "Mobile TV services provision scenarios - implications of spectrum and audiovisual policies in the development of mobile TV market in Europe". The journal of the communications network, 2007, n. 6 (Part I Jan.-Mar. 2007), pp. 40-47.
  • Screen Digest, CMS Hasche Sigle, Goldmedia & Rightscom. Interactive content and convergence: implications for the information society. London: European Commission. DG Information Society and Media (S. Digest), 2006.
  • Schatz, Raimund; Wagner, Siegfried; Egger, Sebastian; Jordan, Norbert. "Mobile TV becomes social - Integrating content with communications". In: Proc of ITI 2007, 29th Intl conf on information technology interfaces, Zagreb (Croacia), 2007.
  • Tadayoni, Reza; Henten, Anders; Skouby, Knud E. "Mobile TV as part of IMT advanced: technology, market development, business models and regulatory challenges". Wireless personal communications, 2008, v. 45, n. 4, pp. 585-595.
  • Verkasalo, Hannu. "From intentions to active usage: a study on mobile services in Finland". In: 19th European regional conf of the intl telecommunications society, 2008.
  • Westlund, Oscar. "Diffusion of internet for mobile devices in Sweden". Nordic and Baltic journal of information and communications technologies, 2008, v. 2, n. 1, pp. 39-47.
  • Zhou, Jiehan; Ou, Zhonghong; Rautiainen, Mika; Koskela, Timo; Ylianttila, Mikka. "Digital television for mobile devices". IEEE multimedia, 2009, v. 16, n. 1, Jan.-Mar., pp. 60-70.
Data source: Dialnet