Métodos de Escalamiento en la Obtención de Evidencias de Validación de ContenidoLa Construcción de una Escala para Evaluar Responsabilidad Social Corporativa

  1. Cuesta González, Marta de la
  2. Paredes Gázquez, Juan Diego
  3. Holgado Tello, Francisco Pablo
  4. Barbero García, María Isabel
Journal:
Acción psicológica

ISSN: 1578-908X

Year of publication: 2013

Issue Title: Validación de Contenido desde metodologías cualitativas y cuantitativas

Volume: 10

Issue: 2

Pages: 27-40

Type: Article

DOI: 10.5944/AP.10.2.11822 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Acción psicológica

Abstract

The aim of this study is test the validity of a scale for measuring the economic dimension of Corporate Social Responsibility (CSR). The final scale, composed by 14 items, is constructed attending to judgments of experts, companies and stakeholders. Analytic hierarchy process (AHP), a methodology for dealing with complex constructs like CSR, is applied to the scale in order to assess the items. AHP methodology also allows applying Thurtone�s pairwise comparisons methodology for the scale validation, showing that pairwise comparisons obtain multiple evidences of validity and eases working with complex constructs.

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