Efectos de los mensajes de seguimiento por correo electrónico en la participación y el rendimiento de los estudiantes de la UNEDuna experiencia en "Contabilidad Básica" de Turismo

Résumé

University students enrolled in semi-virtual or distance degrees may find a physical separation between the professor and the student and little contact with their peers. These perceptions can have negative consequences such as a lack of motivation or a sense of abandonment, which could be reduced by offering greater accompaniment by the professor. The objective of this paper is to analyze the incidence of personalized email communication with students during an accounting online course in their participation on evaluation tests and their academic performance. The study was conducted in the subject of “Basic Accounting” of the Tourism degree at the UNED, with a total of 657 students enrolled in the academic year 2017-2018. The experience consisted in the sending of motivating messages to the total number of students and in addition, selecting a specific group that received individual follow-up messages. We analyze whether this individual communication had an impact on the volume of students submitted to the Continuous Assessment Test and the face-to-face final Test, as well as whether it was in the grades obtained. The results show that this type of accompaniment did not influence the students' behavior for the variables analyzed.