Measuring the efficiency of trade shows: A Spanish case study

  1. Alberca-Oliver, P.
  2. Rodríguez-Oromendía, A.
  3. Parte-Esteban, L.
Journal:
Tourism Management

ISSN: 0261-5177

Year of publication: 2015

Volume: 47

Pages: 127-137

Type: Article

DOI: 10.1016/J.TOURMAN.2014.09.007 GOOGLE SCHOLAR
Data source: Scopus