Measuring the efficiency of trade shows: A Spanish case study

  1. Alberca-Oliver, P.
  2. Rodríguez-Oromendía, A.
  3. Parte-Esteban, L.
Aldizkaria:
Tourism Management

ISSN: 0261-5177

Argitalpen urtea: 2015

Alea: 47

Orrialdeak: 127-137

Mota: Artikulua

DOI: 10.1016/J.TOURMAN.2014.09.007 GOOGLE SCHOLAR