The Shopping Experience in Virtual Sales: A Study of the Influence of Website Atmosphere on Purchase Intention

  1. Jiménez-Delgado, F.
  2. Reina-Paz, M.D.
  3. Thuissard-Vasallo, I.J.
  4. Sanz-Rosa, D.
Aktak:
Springer Proceedings in Mathematics and Statistics

ISSN: 2194-1017,  2194-1009

ISBN: 9783030781620

Argitalpen urtea: 2021

Alea: 365

Orrialdeak: 245-257

Mota: Biltzar ekarpena

DOI: 10.1007/978-3-030-78163-7_11 GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak

Datuen iturria: Scopus