Límites para la comunicación política desde las grandes plataformas sociales de Internet. Un caso de estudiode "la casta" a "la trama"

  1. Miguel del-Fresno García 1
  2. Alan James Daly 2
  1. 1 Universidad Nacional de Educación a Distancia
    info

    Universidad Nacional de Educación a Distancia

    Madrid, España

    ROR https://ror.org/02msb5n36

  2. 2 University of California San Diego (USA)
Zeitschrift:
REIS: Revista Española de Investigaciones Sociológicas

ISSN: 0210-5233

Datum der Publikation: 2019

Nummer: 165

Seiten: 65-82

Art: Artikel

DOI: 10.5477/CIS/REIS.165.65 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Andere Publikationen in: REIS: Revista Española de Investigaciones Sociológicas

Ziele für nachhaltige Entwicklung

Zusammenfassung

Internet ha creado una compleja interacción entre prácticas comunicativas, difusión política e infraestructura tecnológica. El creciente predominio de las grandes plataformas sociales (Facebook, Google, Twitter…) junto con el desarrollo de algoritmos opacos, no sujetos a evaluación pública, está reordenando los contrapesos de poder entre actores políticos y sociales a la hora de establecer las relaciones de definición de la agenda pública. Se presentan los resultados de dos estudios empíricos longitudinales sobre dos campañas de comunicación (n= 688.982 y n= 48.864 publicaciones únicas) del partido político Podemos. Los resultados muestran el impacto de las diferentes metáforas objeto de estudio y los efectos de intermediación de las grandes plataformas sociales en la conformación de la agenda pública.

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