Límites para la comunicación política desde las grandes plataformas sociales de Internet. Un caso de estudiode "la casta" a "la trama"
- Miguel del-Fresno García 1
- Alan James Daly 2
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1
Universidad Nacional de Educación a Distancia
info
- 2 University of California San Diego (USA)
ISSN: 0210-5233
Année de publication: 2019
Número: 165
Pages: 65-82
Type: Article
D'autres publications dans: REIS: Revista Española de Investigaciones Sociológicas
Résumé
Internet ha creado una compleja interacción entre prácticas comunicativas, difusión política e infraestructura tecnológica. El creciente predominio de las grandes plataformas sociales (Facebook, Google, Twitter…) junto con el desarrollo de algoritmos opacos, no sujetos a evaluación pública, está reordenando los contrapesos de poder entre actores políticos y sociales a la hora de establecer las relaciones de definición de la agenda pública. Se presentan los resultados de dos estudios empíricos longitudinales sobre dos campañas de comunicación (n= 688.982 y n= 48.864 publicaciones únicas) del partido político Podemos. Los resultados muestran el impacto de las diferentes metáforas objeto de estudio y los efectos de intermediación de las grandes plataformas sociales en la conformación de la agenda pública.
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