Giants with feet of claythe sustainability of the business models in music streaming services

  1. Arenal, Alberto 1
  2. Armuña, Cristina 1
  3. Ramos, Sergio 1
  4. Feijoo, Claudio 2
  5. Aguado, Juan-Miguel 3
  1. 1 Universidad Nacional de Educación a Distancia
    info

    Universidad Nacional de Educación a Distancia

    Madrid, España

    ROR https://ror.org/02msb5n36

  2. 2 Universidad Politécnica de Madrid, CAIT
  3. 3 Universidad de Murcia
    info

    Universidad de Murcia

    Murcia, España

    ROR https://ror.org/03p3aeb86

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Revista:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Año de publicación: 2022

Título del ejemplar: Digital audio communication

Volumen: 31

Número: 5

Tipo: Artículo

DOI: 10.3145/EPI.2022.SEP.09 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: El profesional de la información

Objetivos de desarrollo sostenible

Resumen

Este artículo analiza la sostenibilidad de la industria musical desde la perspectiva de los intérpretes. Las plataformas de streaming de música, o Proveedores de Servicios de Música Digital (PSMD), han cambiado el paradigma de la industria de la música grabada, especialmente desde la década de 2010. Los modelos de negocio para los intérpretes han evolucionado desde fórmulas de royalty basadas en ingresos a sistemas de remuneración más complejos basados en una combinación de los ingresos derivados a suscripciones de pago y gratuitas basadas en publicidad. Anteriores investigaciones se han centrado mayoritariamente en el análisis de los modelos de negocio de los servicios de streaming desde la perspectiva de los actores de innovación (las plataformas digitales) o de los intermediarios dominantes tradicionales (los sellos discográficos y las editoriales). Sin embargo, no todas las transformaciones derivadas de la innovación son sostenibles. En este artículo planteamos que considerar la sostenibilidad de los modelos de negocio en la industria musical requiere tener en cuenta la perspectiva de los intérpretes. Combinamos una aproximación cualitativa con el análisis de fuentes primarias y secundarias para valorar la sostenibilidad de los modelos de negocio existentes y de las tendencias en prácticas de negocio actuales para diferentes tipos de intérpretes, incluyendo cifras de negocio y cómo los ingresos son compartidos. El articulo concluye que los PSMD favorecen una cadena de valor asimétrica, con actores creativos que apenas pueden capturar valor e innovaciones de base tecnológica que refuerzan la capacidad de capturar valor de los distribuidores digitales. Finalmente, se proponen algunos modelos de negocio alternativos para una sostenibilidad a largo plazo del mercado de la música digital.

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Información de financiación

Este trabajo es un resultado del proyecto de I+D+i Ecosistemas de innovación en las industrias de la comunicación: Actores, tecnologías y configuraciones para la generación de innovación en contenido y comunicación (Innovacom), con referencia PID2020-114007RB-I00 financiado por el Ministerio de Ciencia e Innovación de España, AEI/10.13039/501100011033.

Financiadores

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