Main theoretical consumer behavioural models. A review from 1935 to 2021

  1. Reina Paz, M.D.
  2. Rodríguez Vargas, J.C.
Journal:
Heliyon

ISSN: 2405-8440

Year of publication: 2023

Volume: 9

Issue: 3

Type: Review

DOI: 10.1016/J.HELIYON.2023.E13895 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus