Medios de comunicación en internet móvilla televisión como modelo aún pendiente de éxito

  1. Feijoo González, Claudio
  2. Gómez Barroso, José Luis
  3. Ramos Villaverde, Sergio
Revista:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Año de publicación: 2010

Título del ejemplar: Medios de comunicación en internet

Volumen: 19

Número: 6

Páginas: 637-644

Tipo: Artículo

DOI: 10.3145/EPI.2010.NOV.10 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: El profesional de la información

Objetivos de desarrollo sostenible

Resumen

Market response to mobile television usage is quite modest in most European countries. No single reason explains this situation. On the contrary, a set of complex and interrelated causes can be found. On the supply side, the potential hurdles are in the technical (infrastructures, standards), economic (revenue models, content availability) and normative domains. On the demand side, companies must understand the (real) utility derived by consumers and the circumstances in which they intend to use the service. The conditions for mobile television success are, therefore, the research question of this paper. It is concluded that removal of these barriers, focus on the user (rather than on the product), and stronger institutional commitment are key factors for mobile television development.

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Fuente de los datos: Dialnet