Publicaciones (29) Publicaciones de MARIA DOLORES REINA PAZ

2023

  1. Lo oportuno del marketing en la actualidad

    Economistas, Núm. 182, pp. 103-107

  2. Main theoretical consumer behavioural models. A review from 1935 to 2021

    Heliyon, Vol. 9, Núm. 3

  3. Social networks and customer loyalty: review of loyalty keys and main social networks publications’ characteristics

    Frontiers in Psychology, Vol. 14

2021

  1. The Shopping Experience in Virtual Sales: A Study of the Influence of Website Atmosphere on Purchase Intention

    Springer Proceedings in Mathematics and Statistics

2020

  1. Marketing: introducción y casos prácticos

    Sanz y Torres

2019

  1. Before a hotel room booking, do perceptions vary by gender? The case of Spain

    Economic Research-Ekonomska Istrazivanja , Vol. 32, Núm. 1, pp. 3853-3868

2017

  1. Marketing: qué, cuándo, cómo y dónde

    Alcorcón, Madrid : Sanz y Torres

2015

  1. Relationship quality and exhibitor’s performance in leisure trade shows

    E a M: Ekonomie a Management, Vol. 18, Núm. 3, pp. 129-143

  2. Research note: Relationship versus transactional marketing in travel and tourism trade shows

    Tourism Economics, Vol. 21, Núm. 2, pp. 427-434

  3. Trade shows as marketing tools

    Sustainable Tourism: A Collection of Tools and Best Practices (Chartridge Books Oxford), pp. 89-102

2014

  1. Analysis of the factors determining trade show attendance: Spanish case study

    Actual Problems of Economics, Vol. 156, Núm. 6, pp. 252-263

  2. Chapter 10. Mobile banking: challenges and opportunities for the financial sector

    Electronic payment systems for competitive advantage in e-commerce (Business Science Reference), pp. 164-185

  3. Effect Of Continuous Assessment Tests On Overall Student Performance In The Case Of The Spanish National Distance Education University (UNED)

    Journal of International Education Research (JIER), Vol. 10, Núm. 1.5, pp. 61-68

  4. Influence Of Corporate Social Responsibility On Hotel Demand

    International Business & Economics Research Journal (IBER), Vol. 13, Núm. 7, pp. 1625

  5. Mobile banking: Challenges and opportunities for the financial sector

    Electronic Payment Systems for Competitive Advantage in E-Commerce (IGI Global), pp. 164-185

2013

  1. Calidad de relación entre recinto ferial, expositor y cliente final. Un análisis de las ferias dirigidas al consumidor final

    Información Comercial Española, ICE: Revista de economía, Núm. 874, pp. 149-166

  2. Environmental awareness of tourists

    Environmental Engineering and Management Journal, Vol. 12, Núm. 10, pp. 1941-1946

  3. Las TIC y el sector bancario: nuevos canales y herramientas de negocio

    Papeles de economía española, Núm. 136, pp. 243-257

2012

  1. Business Objectives For Trade Shows Aimed At Final Consumers

    International Business & Economics Research Journal (IBER), Vol. 11, Núm. 13, pp. 1455

  2. The Impact Of The Current Economic Crisis On The Demand For Higher Education: An Analysis Of Spanish Distance Education Universities

    Contemporary Issues in Education Research (CIER), Vol. 5, Núm. 5, pp. 359